Today’s businesses have many different ways to communicate with customers using social media tools. Blogs, Twitter, Facebook, and email can help build engagement, brand awareness, and generate sales. However, depending on your message and desired outcome, one may be more effective than another. Understanding which to use when will help make your social media efforts successful.
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The time constraints on today’s executives are more numerous than ever before. Between the economic downturn, ever-changing industry regulations, fast-moving information and simple day-to-day management tasks, corporate executives are trapped in the virtual jail cell that is today’s business climate. The unintended result of executive “information-imprisonment” is a workplace where they may have little insight into employee morale, culture, and general goings-on during the workday. Blinded by the reflection of their own to-do-lists, executives are turning to consumer social networks to stay connected to the people that execute on daily tasks inside their organizations.
According to The Society for New Communication Research (SFNCR), 92 percent of executives are users of LinkedIn, 51 percent are on Facebook, and 41 percent are on Twitter because these tools are “a great way to keep track of peers and colleagues.…
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