enterprise social for sales

What’s an Enterprise Social Network Got to Do with Sales?

|   Jan 15, 2016
[caption id="attachment_3764" align="alignleft" width="200"] By Randy Ferree, Mid Market Account Executive at VMware AirWatch[/caption] Account Executive Randy Ferree shares how the sales team here at VMware AirWatch uses enterprise social network Socialcast to work faster, elevate the customer experience and build camaraderie. As an account executive, it’s my job to ensure our customers not only love the products they buy but also learn about all of the other ways they can enhance their mobile strategy with the full VMware AirWatch product line and each new product release. My job is to have all the answers, but for organizations like ours with robust product lines, each with constant improvements, having all the answers is the hardest part of my job. Even with an intranet and a site packed with product resources, it feels like a lifetime for me to get up to speed when they’re only updated every few months. And if something’s not working before I’m about to speak with a customer, I don’t always know the best expert to reach out to.… Read more »


#TipTuesday – Never Be Satisfied – Keep Growing

|   Nov 24, 2015
In this final post in my series on building a successful enterprise social network (ESN), I draw on my learning background and goal orientation. So here is tip #12: Never be satisfied – keep growing. This is true in a variety of areas for someone who has responsibility for a company’s ESN. First, let’s consider the area of technology.… Read more »


#TipTuesday – Set Goals and Track Progress

|   Nov 17, 2015
I suspect this 11th tip in my 12-part series on building a successful enterprise social network (ESN) is talked about more often than it is actually done – at least in a meaningful way. Tip #11 is: Set goals and track progress. That sounds simple enough, but determining which goals to set may not be as easy as it sounds. Tracking the accomplishment of the goals may not be easy, either, depending on what the goals are and how well they were written in the first place.… Read more »

WSU students socialcast

Our Favorite Socialcast Customer Stories | Leading Enterprise Social Networks

|   Nov 13, 2015
We’re so proud of the innovative ways our customers use Socialcast to bring their employees together, manage projects and share knowledge to drive their businesses forward. Here are a few of our favorite customer stories: New: Vattenfall Adds 17,000 Users to Socialcast, Attributing Remarkable Success to Groups, Executive Participation, and Integration with Other Systems (more…)… Read more »


#TipTuesday – Train, Train, Train

|   Nov 10, 2015
After sharing nine previous tips on building a successful enterprise social network (ESN), we come to a subject that has been near and dear to my heart for decades – training and learning. I was a professional educator/trainer for over 30 years before switching gears in 2009 to a different path. I am, therefore, very confident and experienced in the subject matter of this post. For the first nine ESN tips, see my previous blog posts. For now, let’s concentrate on tip #10:… Read more »

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California. www.socialcast.com