Socialcast Introduces Social Business Intelligence® microblogging analytics

After more than a year of research, Socialcast today became the first microblogging platform to offer a robust suite of analytical tools that provides insight into the social activity of communities. With the goal of measuring the value of tacit knowledge management and informal social activity, Social Business Intelligence® provides real-time feedback and actionable insights into the employees, topics and conversations that users are finding important and that spur active participation.

No other microblogging software offers the depth of data that Social Business Intelligence® provides. Our analytics are designed to measure the previously immeasurable aspects of a network, such as important discussions, informal relationships and influential individuals, through quantitative data.

Social Business Intelligence® isn’t just about tracking basic signup, usage and posting statistics. Instead, the platform will tell you – in real time – the topics, people, groups and conversations that are promoting active use of your community. At the same time, it will show you the passive usage and “listening” behavior of members, demonstrating the value that newer or less vocal employees are gleaning from the network.

At the center of Social Business Intelligence® is the conversation. The tool tracks the movement of information between people, teams, and departments. It keeps a pulse on the data that’s generated by members, exposing the most important topics as identified by a workforce. With real-time access to the front lines of the company, management can instantaneously understand what’s happening in the business.

Social Business Intelligence® also seeks to tackle the challenge of participation inequality – the principle that in a social community, approximately 90% of users do not contribute. Our analytics track data about what topics and which employees help transition inactive users into more active participants with the goal of creating more participation and active listening. With this information, companies can drive adoption by making meaningful conversations more prominent in the network, or by formally empowering socially influential employees to onboard or teach new users.

Social Business Intelligence™ is available now – details of the platform are available here.