Socialcast Has An Upgraded Engine

|   Nov 13, 2010

Here at Socialcast we take application performance very seriously. We continuously tune the system and every once in a while go a little deeper to focus on architectural enhancements that accelerate the application experience.

Last week, we conducted one of these performance deep dives where we dedicated the entire Engineering team to performance improvements, specifically stream loading. From the database up to the client, we focused on enhancing the entire stack. In testing these enhancements internally, we noted prominent improvements in not only Stream loading but also in Stream interactions (ex. Commenting, Liking). Our customers should note a significant improvement starting Monday morning when they return to the office and open up Socialcast.

As part of this update, you will also see a couple of minor changes in the Socialcast UI.

1. Likes on messages are now capped at two names. All Likes beyond two will appear in the “# other people” modal window. The one exception to this will be the User’s own Like. This will always be visible to that logged-in user.

2. If you are using the List View to view discussions within Socialcast, you will see a numerical count next to Likes. When a user hovers over this number, it will produce a pop-up showing the new Likes count. Clicking on this will display a new modal window listing all of the people who Liked that message.

These simple changes allow for major efficiency gains under the hood which, when combined with the other architecture upgrades, make for an accelerated Socialcast experience. Fetching the home stream is now twice as fast via the web client and interacting with a message is also quicker. Over the next couple of weeks, these enhancements will also be pushed to all of our mobile devices, desktop clients, and available through our API so that users accessing Socialcast from anywhere will benefit.

My door is always open to your feedback, so please let me know how Socialcast feels with these improvements. Now, back to our regularly scheduled programing in developing some exciting new features that I can’t wait to share with you in the coming weeks!


  • Thanks for the update. It is always to keep on with the changes!

    Commented on November 25, 2010 at 10:28 pm

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California.