Socialcast blogs bring you the latest trends and best practices for enterprise social networks, to help you harness them to boost productivity, employee satisfaction, and business performance across your organization. Drawing on our own and others’ experience and insights, we’ll provide you with a stream of fresh ideas, stimulating insights, and thought-provoking commentary. We invite you to participate in the dialogue.

#E2sday: Ten Tips for Starting a New Job

|   Jul 2, 2013
“When can you start?” After months of careful preparation and countless interviews, these words are full of promise.  Yet one or two missteps in the early days at a new company can have a long-term impact on your future opportunities. Starting off on the right foot is important for any new job, in any industry. This is especially true for new college graduates.… Read more »

The Transformation Toward Modern Ways of Working

|   Jun 17, 2013
When I founded Socialcast, our guiding mission was to create a new way to work.  I saw an opportunity to leverage the massive changes in the ways people were communicating and collaborating in the consumer market, and apply them to the workplace. Now, the shift away from the desktop to mobile devices provides new opportunities for companies like ours to partner with IT to develop business-ready solutions. Supporting more modern ways of working are difficult IT challenges, and VMware has a history of solving these problems in a unique and compelling way, which is one of the reasons I chose to sell Socialcast to VMware more than 2 years ago.  It’s also why I have agreed to take a broader role at VMware as Vice President of Mobile Computing in the End User Computing division at VMware.… Read more »


How to Raise Enterprise Social Adoption Rates

|   Jun 11, 2013
A recent report from Deloitte reflects the good news/bad news when it comes to large companies embracing an Enterprise Social Network (ESN). The good news: according to Deloitte, by the end of 2013 more than 90% of the Fortune 500 will have implemented an ESN. The bad news: in a typical month only 40% of the employees who join the community will make a post.… Read more »

Taming Rails Apps with Engines

|   May 21, 2013
As the engineering team was planning for the recent Socialcast release we realized we were going to be adding a couple of significant new functional areas that each had their own models, views, assets, etc.  We were concerned that this could result in a sprawling code base that was hard to learn and maintain. We came up with two ways to solve this in our Ruby on Rails application: either we could break it down into multiple applications and use API calls or we could isolate the functional areas using Rails Engines.  We knew that we wanted a seamless, integrated experience that was easy to maintain so we decided to move forward with the Engines approach.… Read more »


Getting Value From Social in the Workplace

|   May 9, 2013
The momentum for enterprise social networking continues to build. Analysts like Gartner and Forrester who cover the space along with a number of high-profile thought leaders such as McKinsey Global Institute[1] have validated that  companies are increasing their investment in social tools and technologies in the workplace. I am continually impressed by the various ways our customers are using Socialcast – many times it is in ways that we had not initially envisioned. There is still quite a bit of skepticism regarding the actual business value of enterprise social networks. This stems primarily from ROI-driven approaches to software investment, which is fairly easy to calculate when evaluating software that automates business processes.… Read more »

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California.