Socialcast blogs bring you the latest trends and best practices for enterprise social networks, to help you harness them to boost productivity, employee satisfaction, and business performance across your organization. Drawing on our own and others’ experience and insights, we’ll provide you with a stream of fresh ideas, stimulating insights, and thought-provoking commentary. We invite you to participate in the dialogue.
Preparation is key to any successful project, program or presentation at work – and rolling out an enterprise social network is no different. Today, we will discuss the topic of preparing for multiple types of users when engaging in the community design process. While most people think about “types” of users in the context of their role (a manager, executive or individual contributor, for example) or their function (Human Resources, Finance, Communication), we see those as attributes that are more relevant to specific use cases that must be developed to drive participation. In addition to that critical step, a community designer must prepare for the participation, posting and lurking behavior of four different types of users, as well as the opportunity to alter their behavior and convert them to a different type of user over time.
The traditional view of social networking lurkers is limited to defining their role in the community as a reader, consumer, and non-poster;… Read more »
Enterprise Social Networks like Socialcast, provide a wealth of knowledge and information accessible to any employee in the community. To help organize this information we recommend using Custom Streams. Custom Streams allow you to filter information in your community in a way that is personal to you.
There are two types of custom streams: keyword/tag streams and people streams.… Read more »
In late November, Socialcast will offer a Rich Link Preview feature that allows employees to share videos, photos and links with an enhanced preview of the content. Utilizing the public oEmbed specification, when a link is shared for videos, photos or online resources, a thumbnail preview of that content, along with the title and short description, will be displayed in the post.
With Rich Link Preview, videos and photos shared in Socialcast can be viewed directly in the activity stream, without the need for users to navigate to an external site. Previously, the only embedded video content that could be accessed from the stream were shared from YouTube or Vimeo. Now employees will have the ability to view videos and photos from a variety of public or internal platforms directly from Socialcast.… Read more »
Socialcast’s Town Hall feature allows communities to host real-time discussions between executives and employees. Use Town Hall to schedule virtual meetings to discuss major initiatives, company performance and changes to policy; essentially any topic that would benefit from real-time discussion in a moderated forum.
In a Town Hall, there are three roles: speaker, moderator, and attendees.… Read more »
Last week, we introduced the concept of Community Design, which is the important yet often-overlooked practice of creating an enterprise social network within the context of your company’s existing communication and technology infrastructure and culture. It is the antithesis to the idea, “if you build it, they will come;” Community Design requires thoughtful planning and ongoing optimization of the network to shape it into a useful, usable tool that respects existing patterns and work habits unique to the company and its employees. It’s not easy, but it is well worth the extra time spent up front.
Today, we will begin to focus on the topic of participation and more specifically, lurking in an enterprise social network.… Read more »
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