Socialcast blogs bring you the latest trends and best practices for enterprise social networks, to help you harness them to boost productivity, employee satisfaction, and business performance across your organization. Drawing on our own and others’ experience and insights, we’ll provide you with a stream of fresh ideas, stimulating insights, and thought-provoking commentary. We invite you to participate in the dialogue.
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Lurking and “Social Capital” in an Enterprise Social Network

|   Dec 12, 2012
As mentioned in previous weeks, Community Design is the practice of creating an enterprise social network within the context of your company’s existing communication and technology infrastructure and culture. It’s part art, part science, and the goal is to successfully launch a social network that provides tremendous value for employees and the organization as a whole. Today, we continue our series on lurking and listening behavior in the enterprise, focusing on the idea of using “social capital” to convert unengaged users and lurkers into more active members of the social network. “Social capital” is the bridge that closes the gap between inactivity and activity. It can be roughly defined as the value that peoples’ connections and activities bring to both individuals and the community as a whole.… Read more »

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Xcentric Increases Employee and Executive Collaboration

|   Dec 11, 2012
Xcentric is a cloud computing and technology company that focuses solely on the needs of CPA firms. Founded in 2002 by three guys in a basement, Xcentric has been helping CPA firms, small and large, move to effective cloud technology that helps reduce costs and increase accountants’ accessibility to the information that they need. With 30 percent year-over-year growth, Xcentric outgrew the basement long ago; however, their founding team looked to Socialcast to help ensure executives and employees still had an open line of communication as they scaled their business. From the start, a standing open door policy has made it easy for employees to surface ideas and concerns to the executive staff so that everyone can contribute to important business decisions and the overall direction of the company.… Read more »

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Socialcast Profiles

|   Dec 6, 2012
In Socialcast, your profile page is your face or “personal brand” in your community. The profile page is where your co-workers can view your contact details and learn a little more about you. Community admins can add unique questions to the profile page allowing employees to share interesting facts or skills that may be of interest to others in the organization. Clicking any community member’s name in a Socialcast community will display that person’s profile page. You can edit your own profile page by viewing your profile and clicking the “Edit My Profile”  link in the upper right-hand corner of your profile page.… Read more »

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Differentiate Your Posts with Eye-Candy Characters

|   Dec 5, 2012
One thing I love about Socialcast is that it was designed for simplicity and efficiency. We don't have to worry about HTML coding. Or distracting animated GIFs or smileys. Or the complicated formatting styles of fonts, colors and text. Rather, we enjoy concise and easy-to-read communications.… Read more »

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Community Design: Why are employees lurking in my enterprise social network? It’s complex!

|   Dec 5, 2012
In the workplace, every employee has his or her own reasons for watching or speaking in a meeting or on a call. Power dynamics in the room, the number of attendees, a member’s longevity at a company, and their knowledge on a particular topic all play a role in determining whether or not someone speaks up and contributes or simply listens and takes notes. This is normal workplace behavior, so it should come as no surprise that employee behavior in an enterprise social network is not much different. An enterprise social network should be understood as just one piece of a company’s communication and cultural ecosystem rather than a standalone entity that has completely different rules. At its core, the network is a way for people to communicate and get their work done, and as such, it is helpful for community designers to apply a similar set of expectations and rules to it.… Read more »

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California. www.socialcast.com