Love the Hub

|   Feb 14, 2012

SAS Celebrates One Year of Enterprise Social Networking with “The Hub” – Powered by VMware Socialcast

SAS has a lot to love this Valentine’s Day. For SAS Employees, February 14th will mark the one-year anniversary of launching their Socialcast community called “The Hub”.

The “Love the Hub” event launched online at 5am EST and will run until 5PM.

SAS will be conducting polls, quizzes, and contests throughout the day where people will learn more about the power of enterprise social networking, and how The Hub is helping SAS discover “a new way to work.”

In the fall of 2010, SAS found themselves communicating across myriad social media and other software platforms, and many of those conversations were being lost in the shuffle. The hunt for one program to consolidate their communications experience had begun.

SAS found in Socialcast a quick, evolutionary fix that addressed their concerns almost immediately. After a thorough and competitive evaluation, SAS chose Socialcast for their enterprise social networking platform in December of 2010. By Valentines Day, 2011, The Hub was already primed for launch.

Seemingly overnight, SAS employees gained the ability to communicate globally in real time, to participate more effectively in meetings without even being there, and to collaborate efficiently with co-workers they may never meet face to face.

SAS has made enterprise social networking a verb. More than 65% of the workforce at SAS – over 8,000 employees worldwide – are “Hubbing” on a daily basis. Hubbing from their iPhones, iPads, Android devices, and browsers. Hubbing to get answers, to access expertise, share key insights and knowledge, and review future and current plans.
The “Love the Hub” event is designed to highlight “Hubbing” success stories and to encourage the entire company to lend their voice to The Hub. The Hub becomes a more valuable tool with each new member that signs on.

Socialcast is honored to be onsite at SAS headquarters in North Carolina to celebrate The Hub’s one-year anniversary.

Join us on Twitter today as we report from inside The Hub, and discover the many ways SAS employees are using Socialcast software to solve problems, facilitate global collaboration, and forge connections with co-workers across the office and around the world.


  • It is really amazing to experience this Love The Hub frenzy in realtime. SAS has been voted the #1 best place to work for two of the last 3-years! We have heard the CMO, CIO, CTO and many IT and communications managers at SAS share many of their stories about how they created this great culture. Happily, Socialcast has been helping to contribute to this positive environment.

    Commented on February 14, 2012 at 8:32 am
  • Today is not only a celebration of the success of the Hub for our social media platform, but more of a celebration of bringing over 8,000 employees together from around the world at SAS. As we open up conversation and share knowledge, we become a stonger enterprise working towards common goals and initiatives. With over 800 groups on the Hub, information becomes conversataion from Work/Life Balance to Technology. How sweet it is at SAS on this February 14th, 2012!!!

    Commented on February 14, 2012 at 8:51 am
  • So exciting to celebrate Love the Hub Day with the great team from Socialcast. This platform is breaking down orgaizational silos and tranforming the way we work at SAS, connecting us regardless of location or division focus.

    Commented on February 14, 2012 at 10:48 am
  • I wrote a bit more about SAS’ use of Socialcast and the Hub on my Peer Revue blog. See “Corporate Social Networking: How SAS comes together virtually” at

    Commented on July 17, 2012 at 1:11 pm

Leave a comment

Your email address will not be published. Required fields are marked *

Connect with Facebook

Sign up to receive email communications regarding events, webinars, and product news.

Author Spotlight

Joan Bodensteiner
Joan Bodensteiner Senior Director of Marketing View full bio

What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California.