Getting Value From Social in the Workplace
The momentum for enterprise social networking continues to build. Analysts like Gartner and Forrester who cover the space along with a number of high-profile thought leaders such as McKinsey Global Institute[1] have validated that companies are increasing their investment in social tools and technologies in the workplace. I am continually impressed by the various ways our customers are using Socialcast – many times it is in ways that we had not initially envisioned. There is still quite a bit of skepticism regarding the actual business value of enterprise social networks. This stems primarily from ROI-driven approaches to software investment, which is fairly easy to calculate when evaluating software that automates business processes.… Read more »
The Next Frontier for Productivity in the Enterprise
Today we are announcing a brand new Socialcast experience for our customers. With this latest release, we have made it even easier to synchronize work-related messages, connect with colleagues, and collaborate as teams. If you have been using Socialcast for a while, the first thing you will notice is the new look-and-feel. It's cleaner. More streamlined.… Read more »
CIOs, it’s time to talk social.
Enterprise social networks are frequently surfacing in discussions outside of Human Resources and Internal Communication departments, particularly in the IT space. As CIOs continue to look for ways to optimize the business, they are examining the potential of social within their organizations. One benefit of social is the ability to offer employees an easy and fluid way to access the information and colleagues they need to work smarter and faster. By integrating social capabilities into business applications and the natural flow of work, CIOs see a significant opportunity to leverage social to drive bottom line results. In a recent Forrester Research report, Social Business:… Read more »
Increase Social Capital in Your Enterprise Social Network
Yesterday, we posted about how community designers should strive to optimize an enterprise social network to create “social capital”, which results in a vibrant community of both listening and posting. The goal is not to focus on a ratio of posters to listeners or worry about the number of messages; rather, it is to ensure that a community is valuable to all members regardless of their role. With the notion of optimizing the overall value of a community in mind, there are a variety of best practices that community designers can employ to increase the social capital of a network. These will keep the network relevant and useful to every individual without creating the information overload that distracts and deters active usage and listening.… Read more »
Lurking and “Social Capital” in an Enterprise Social Network
As mentioned in previous weeks, Community Design is the practice of creating an enterprise social network within the context of your company’s existing communication and technology infrastructure and culture. It’s part art, part science, and the goal is to successfully launch a social network that provides tremendous value for employees and the organization as a whole. Today, we continue our series on lurking and listening behavior in the enterprise, focusing on the idea of using “social capital” to convert unengaged users and lurkers into more active members of the social network. “Social capital” is the bridge that closes the gap between inactivity and activity. It can be roughly defined as the value that peoples’ connections and activities bring to both individuals and the community as a whole.… Read more »Sign up to receive email communications regarding events, webinars, and product news.
