Getting Started with Socialcast: Groups

|   Jun 13, 2012

Last week we made all the features of the enterprise version of Socialcast free to communities up to 50 users and the response has been huge. We’ve seen a drastic increase of new sign-ups and with it a new awareness of the deeper features of enterprise social. For everyone that signed up – welcome – we’re excited to help transform the way you work.

So now what?

To get the most out of Socialcast you’ll want to get started with group (assuming you’ve signed up for your community and invited your coworkers) groups are the next step to organizing your community. By setting up some loose structure around your communities you’ll have more relevant discussions and get more out of Socialcast. In fact, in our high performing communities, more than 70% of conversations take place in groups.

What’s a group?

A group is a dedicated place to connect with the people you work with around a shared topic. Groups can be oriented around a project, team, topic, or interest. For example, here at Socialcast our groups include: product (Socialcast), our office (7th Floor) and teams (e.g. Socialcast marketing). Each group draws out a different type of discussion, even though there’s crossover among the people involved there’s different information and value in each one.

Any user can start a group, quickly getting up and running with one of the three types:

  • Private – for closed conversations with an invite-only guest list
  • Public – Open discussion spaces where anyone can join the conversation
  • External – These groups are restricted-access workspace to allows external partners to collaborate in a secure space

An easy way to start is look at your existing email distribution lists for some ready-made group suggestions. But don’t limit yourself to traditional email lists – think about how social’s passive engagement model can draw in unknown experts and set up your groups to take advantage of the new way of communicating.

Once you’re off and running you’ll get a better sense of what kind of groups work best for your community and how to get the most out enterprise social. Let us know if you have question in the comments below or via Twitter @socialcast



  • Hi Dan

    Is it possible to have a hierarchy of Groups, i.e. Groups that have sub-groups underneath them? We have a need to collaborate around a Product Group and then a specific Model in that group.

    Thanks in advance.


    Commented on June 28, 2012 at 1:31 pm
    • Rob –
      Hierarchies are not possible, it’s best to orientate your groups around what products your team needs to collaborate around. We often have larger groups for a product and then smaller groups for a team working on a project (or model). You can always retire a group or combine them if you find you’re finished or have overlap.

      Commented on July 12, 2012 at 1:40 pm
  • I am experiencing group overload. Can you add functionality to arrange my groups into the departments that Socialcast allows me to create?

    Also, sometimes I find myself needing to convert from private to external or vice-versa. Can you add this functionality as well? It is important for managing our client relationships.

    Commented on August 6, 2012 at 11:54 pm
  • Been looking all over but cant seem to find an answer: why is it not possible to send a private message to more than 1 person? I dont want to create a group to create a 2-3 day thread and then have to delete it.

    Commented on January 21, 2013 at 10:29 am
  • Is there a way to restrict who creates groups? I.e. only the admin can create a group. We’d like to restrict what kind of groups are created and how many groups are created.

    Commented on April 5, 2013 at 2:57 pm

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California.