Embedded Contextual Collaboration with Socialcast Reach

|   Mar 30, 2011

The Socialcast platform, like most other enterprise collaboration software, is dependent upon the network effect. That is, as more people join the network, greater value is created – with every new member that joins comes another potential answer, knowledge source, and idea. Our most successful deployments are those that are enterprise-wide and boasting the largest, most comprehensive internal networks. Companies such as SAS, with about 5,000 users (43% of their global workforce) and Nokia, with more than 14,000 users worldwide have demonstrated that managed virality encourages adoption, usage and drives business value.

The Socialcast Reach extension that we launched in October, 2010 has been critical to the proliferation of Socialcast across entire companies because it has enabled hundreds of thousands of employees to access their community across intranets, SharePoint, CRM systems, and their other business systems. Historically, enterprise collaboration has created new knowledge silos with each new attempt at knowledge management and information sharing. An intranet, a community of practice, and groupware, for example, have each been deployed as some supposedly transformative system, only to see each one become yet another silo to search when attempting to find information. Today, Socialcast Reach embeds the conversation inside these systems while linking discussions from across these multiple disparate silos, creating a unified view of embedded, contextual collaboration across and from within each system. Its goals are to:

  • Deliver work where employees need it by extending the conversation into existing critical business tools
  • Keep employees focused in context of the work they are doing
  • Remove the need for new applications as critical business data is already accessible through key enterprise systems

The combination of Socialcast plus Reach has made significant increases in production and business interaction due to the cross-functional visibility that Reach allows when embedded in core business applications. Customers agree – 90% of our customer base has purchased the Reach functionality in the six months that it has been in the market.

Today, I’m excited to announce that Socialcast will now be including Reach in all of its premium enterprise licensing packages. It is our goal to help customers grow their networks quickly and easily by embedding Socialcast into their existing business systems. We know, as do our customers, that Reach will empower companies and their employees to collaborate and share more effectively than ever before. Once employees are active in the Socialcast conversations, they will be able to interact with each other via Reach, our core web application, native mobile applications, deep Outlook integration, and a standalone desktop option. Employees will be highly engaged as they are able to communicate via their application and device of choice – giving them flexibility not found in any other software on the market today.

Our customers are extremely active in using Reach to add a social layer to SharePoint 2010, create a real-time feedback loop in CRM systems like SalesForce.com, and displaying company-wide discussions on intranet pages. Socialcast Reach has quickly demonstrated the ability to serve as the conversational layer that unites disparate business systems and, most importantly, create employee engagement and business value. We are looking forward to many more customers exploring the possibilities as Reach continues to gain traction in the enterprise.


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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California. www.socialcast.com