Email’s Stayin’ Alive…and Evolving with Mobile Collaboration

|   Jan 8, 2016

email evolves with collaboration

In recent years, businesses have been disaster-prepping for the certain doom and demise of email. The shift seemed inevitable: email is fundamentally flawed (hello, information overload), better technology exists and new generations are ushering in brand new ways of communicating.

But 2016 is shaping up to be the year companies stop trying to replace email and start trying to make it better with mobile collaboration apps.

Email Is Having a Moment

There’s just something about email that businesses can’t do without. Technology research firm Aragon Research recently tweeted that the overwhelming majority of businesses are expected to increasingly supplement, not displace, email with a mobile collaboration platform.

Other experts agree. Ovum enterprise analyst Brian Riggs admitted this week on No Jitter that despite the smart alternatives available, he uses email with, not instead of, collaboration apps.

“Email is always going to have a place,” The Atlantic wrote this month in a piece on The Triumph of Email. The rise of mobility, in particular, has kept the communication platform alive and well, according to The Atlantic. The simplicity of email makes it ideal for viewing on small screens and accessible from any platform and any device.

The Collaborative Future of Email

Instead of choosing either email or mobile collaboration for all online communication, companies are increasingly using both. Here’s why:

  • Mobile collaboration apps help funnel noise away from email inboxes. Companies can decrease email spam by offering a separate communication channel for minor updates, one-to-many messages, non-urgent queries, project management and back-and-forth conversations. Many collaboration platforms even allow workers to create a space for ongoing conversations with external collaborators, too. With the right collaborative culture, companies can guide employees to save email for formal, one-off and critical communication only.
  • Mobile collaboration settings let workers choose what they want to receive in their inboxes. Employees can receive an email notification for just about every activity that occurs in their collaboration software: comments on polls, new followers, new accepted invites, etc. But they also have the capability to control email notifications from the settings menu to ensure they see only the most important activity in their inbox.
  • Mobile collaboration better secures and organizes content for more efficient emailing. Less secure, unorganized and lacking context, email simply isn’t an efficient space to share and store content. Mobile collaboration, on the other hand, offers a space to centralize content by group, topic or project and can be integrated with secure content repositories. Instead of attaching content in an email, which can then easily be forwarded or lost in the noise, workers can email a link to content so only authorized employees view it and can find it faster in the future.

Read more about the future of email and mobile collaboration:

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Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California.