#E2sday: The Tie That Binds – How Social Media Strengthens Companies

As the current of social media flows through our personal lives on the internet, companies have not only taken notice – they’ve become involved. By using social media tools to directly engage with both employees and consumers, companies have fundamentally changed the way that they interact with people in a web 2.0 world. Businesses can directly connect with customers on an individual basis, making them into loyal fans and brand ambassadors through social media outlets. Businesses can also quickly tap into the collective ideas and needs of their entire workforce. Today’s #E2sday looks at how social media strengthens companies with both employees and customers.