#E2sday: The Hectic Schedule of a Social Media Manager

|   Feb 15, 2011

BRAND AMBASSADORS. CONTENT MANAGERS. EVANGELISTS. These are all words that are often used to describe the constantly evolving social media manager of today. In order to be a successful one, he or she must take on a pretty demanding schedule of constant updates, meetings and tweets — all the while maintaining an effective online presence. Today’s #E2sday offers us a glimpse inside a hardworking social media manager’s day.


The Hectic Schedule of a Social Media Manager


  • Great graphic! Interested by the information on the flow of the day — as a social media manager, it seems right on target.

    What were your sources for Years of Experience? Social media managers with 20 years experience??

    Commented on February 15, 2011 at 10:43 pm
    • Hi Keri, thanks for the comment. The source that we used for years of experience and pay was payscale.com. PayScale is a market leader in global online compensation data. Let me know if you have any additional questions.

      Commented on February 16, 2011 at 12:39 am
  • wonderful – now how do i get a poster of this to hang at my desk?!!

    Commented on February 15, 2011 at 11:04 pm
  • Ain’t it the Truth! Is it break time yet?

    Commented on February 16, 2011 at 8:18 am
  • Some of you guys actually get to sleep? Jealous! ^_~

    Commented on February 16, 2011 at 4:23 pm
  • That Sir, is an awesome graphic and describes my day to a tee! I burst out laughing when I saw it. The only thing I have not done is auto schedule of tweets as I get annoyed when I reply to people and realise they’re not there and I’m responding to a scheduled tweet.

    I’m in the 6% group as I am an old bugger.

    Commented on February 17, 2011 at 12:19 am
  • Really nice infographic !

    Commented on February 17, 2011 at 6:05 am
  • Like everyone else, totally agree; except where’s the part about (constantly) explaining to management 21st Century marketing (social media) is a pull, not push, medium?

    Commented on February 17, 2011 at 10:44 am
  • This pretty much sums up my day!

    Commented on February 17, 2011 at 10:49 am
  • This definitely sums up what I do all day!

    Commented on February 22, 2011 at 1:35 pm
  • If this is indeed a CM salary, then we’re in a world of hurt. Furthermore, you should learn the difference between SM manager and CM!

    Commented on February 23, 2011 at 2:02 am
  • Love this!

    Commented on February 23, 2011 at 10:41 am
  • Wow. This is my life in a graphic. I will gladly share this infographic! Thanks.

    Commented on February 23, 2011 at 11:12 am
  • That’s exactly my world and I like it! 🙂

    Commented on February 24, 2011 at 7:37 am
  • Love the infographics. There is so much more to it, too. I know I live it each day!

    Commented on February 24, 2011 at 7:53 pm
  • This is my day to about 90% accuracy. I saw this linked on tumblr, so at first I had a hard time figuring out if it was a joke or not because-well-it felt a little, “herp derp… social media nerds” at first glance. Looking at it in context here helped me realize that it is indeed real.

    But, hey. It’s funny because it’s true. Amirite?

    Commented on February 26, 2011 at 7:27 pm
  • This is so true! Love the infographic.

    Commented on February 27, 2011 at 1:49 pm
  • This is great. Its going to really help me and my colleagues set senior manager expectations around the type of resources and roles we need to do social media well.

    Commented on February 27, 2011 at 4:06 pm
  • So accurate – however I wish we could get that salary range up a little higher.

    Commented on February 27, 2011 at 4:35 pm
  • Ain’t that the truth, except for me (as prediminantly B2B), 7pm-next day should read:

    “Looks at Google Analytics”
    “Decides Social doesn’t work for B2B compared to SEO etc”
    “Locks-up the office and goes home wondering if/when social will be more important for B2B than SEO”

    Great graf though.
    Also: Lunch – what’s that? 😉

    Commented on March 8, 2011 at 7:50 am
  • GOOD ONE!! That’s almost EXACTLY how my day is like. Now I’m gonna print this and use it as my day 2 day guide. Cheeeeeeers!!!

    Commented on March 8, 2011 at 8:58 pm
  • I love this! What a great, yet sad/true layout of the day of a social media manager. I actually wrote a blog about the morning of the average Millennial that I think goes well with this.

    Commented on March 18, 2011 at 10:15 pm
  • the graphic couldn’t have been better…its just simply me…

    Commented on March 21, 2011 at 10:19 am
  • Great infographic. I like it so much I had to link it from my blog.

    It does a good job in showing that community management is more than just “surfing the web and playing on Facebook and twitter” which I don’t think a lot of people and brands understand. In fact, someone once said to me “so that’s like, just posting comments on things right?” Obviously it’s not an all-inclusive guide, but it does a great job showcasing the day and getting the point across.

    The one issue that I do have is the titling of it focusing on Social Media Manager, and not Community Manager. I find that to be a little general as Social Media Manager can encompass many tasks and responsibilities, one of which is/can be the role of Community Manager.

    Commented on March 23, 2011 at 1:22 pm
  • Pretty close, yet you forgot the constant checking of Analytic software. Which if you don’t at least skim, you have no idea as a content creator what is working and what isn’t. This defines more positive growth for all your networks you manage or if you wasting to much time in a certain area. Your company shouldn’t hold you to this as this is a whole other job, yet you need a basic understanding of stats to help you go forward. I recommend finding the person in an organization you work with and get him to send you weekly reports at very least from something like google analytics. In time you will notice your impact.

    Commented on April 13, 2011 at 9:06 am
  • Saw this for the first time in a while (one of our interns tweeted it from the @Crowdbooster account).

    @Jeff Peters – Agreed, out of the hundreds of social media professionals we’ve talked to, we’ve found almost as many different roles and positions that they each fill. Jeremiah Owyang does a great job distinguishing the roles, choosing to break up “social media manager” into social strategists and community managers.

    Commented on April 19, 2011 at 5:41 pm
  • Very very true. I also love the graphic.Thank you

    Commented on April 28, 2011 at 9:09 am
  • Hahahahah Great!! that’s my job life

    Hey but what about SEO and Photoshop? xD

    Commented on July 1, 2011 at 9:50 pm
  • WOW….pretty much sums it up!

    Commented on August 8, 2011 at 6:04 pm
  • Great infographic 🙂

    Whenever I get asked “What is it you actually do?” I can now point them to this 😀

    Commented on February 9, 2012 at 3:51 am
  • lol tha’ts great Matmi! I would say for 2012, it’s officially an accepted and respected role. Now we have to get that salary average up!

    Commented on February 10, 2012 at 7:32 am
  • Cool infographic Mark. Sometimes it can be hard explaining to someone what being a social media manager entails, but with this, I bet it can be much easier.

    Erick Kinuthia
    Team MDwebpro

    Commented on March 13, 2012 at 6:26 am
  • After reading the comments, every single one of them, I am now going to research the difference between a community manager and a social media manager. Loved the graphic. It helps me a little in determining what to offer clients when I begin my freelance work as a SMM.

    Commented on March 23, 2012 at 2:40 pm
  • Beautiful graphic! This is very true!

    Commented on May 2, 2012 at 8:35 am
  • This graphic shows a good regimen. It’s a great example of how organization and focus are essential to staying effective as a social media manager. Especially when you have multiple clients. Thanks!

    Commented on August 14, 2012 at 8:58 am
  • Very informative infographic

    Commented on August 27, 2012 at 2:34 am
  • This is somewhat old, but still funny. In fact, we’ve linked to it for the small businesses in our network. That post can be found here: http://www.bizhive.com/2013/03/what-does-a-social-media-manager-do-exactly/

    Commented on March 20, 2013 at 4:33 pm
  • It’s good stuff for me

    Commented on August 26, 2013 at 9:54 pm

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