#E2sday: Social Media and Your Business Communication Strategy
Social media is rapidly transforming the way organizations communicate with customers. As a cost-effective way to engage online, social media gives companies broader reach beyond traditional communication methods like email. With a simple post or tweet, businesses can promote products and services, provide instant feedback or support, creating an online community of brand enthusiasts. Staying competitive in today’s fast moving business landscape requires a solid social media strategy. Today’s #E2sday looks at some of the reasons your organization should be including social media in your communication strategy.
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Great info. I am doing a thesis on the topic and this provided valuable overview.
thank you!
Thanks for the info! It’s always interesting to see the development of social media and its evolving role in marketing. Do you think that social media will ever fully replace traditional marketing?
Very insightful stuff here. We really embrace Social Media here at GD so we know how useful it is in leveraging a brand. I really believe that Social Media is very close to replace traditional forms of marketing. We have our online talent competition platform here, 1Click2Fame.com, which relies solely on social media and it works amazingly well. Building a community is key for any brand now and what ultimately counts is if we can turn a fan into a superfan. Not only do you achieve the brand loyalty, you also gain invaluable feedback too.
The term social media refers to the use of web-based and mobile technologies to turn communication into interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as “a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.”[1] Social media are media for social interaction, as a superset beyond social communication, but mainly still communicating just interactively using ubiquitously accessible and scalable communication techniques.
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Stephen
Great Infographic that explains the Social Media Phenomenon very simply and most importantly in a fun way.
I know in Australia large retailers are beginning to employ people to respond to negative criticisms via Social Media with great results.
As with any online community it’s important to remember that content is king! Write and make great quality content and people will share it, don’t think of social media as another sales channel, contribute!