#E2sday: How to Calculate the ROI of Enterprise 2.0

|   Mar 22, 2011

With enterprise social software platforms starting to gain widespread traction, ROI measurements are now becoming possible with early adopter communities. Many companies are looking for a detailed guide on how to measure the benefits of E2.0 software and demonstrate its ROI. Calculating ROI can be a daunting and overwhelming task, but given advanced analytics, it is definitely possible. With industry costs ranging from $1 – $5 per user per month, and with little to no hardware and low management costs, even small increases in key performance indicators driven by enterprise social software platforms produce significant ROI. Today’s #E2sday examines three easy ways to measure the ROI from your enterprise social software.


#E2sday: How To Calculate the ROI of Enterprise 2.0


  • In my most recent research of 150+ companies, the top value propositions associated with collaborative ROI were travel reduction, improved sales, increased lead generation, increased brand recognition, and improved employee engagement, in that order from highest to lowest. Talent acquisition, onboarding, retention, service metrics, and knowledge outsourcing showed up as well. There are truly many value propositions for the ROI of social software and I’m glad Socialcast is actually bringing up ROI.

    Commented on March 22, 2011 at 4:18 pm
  • Totally agree – great infographic.

    I work for a web firm in Australia and I had to work out the ROI for Basecamp to determine if we’d move to it or not, turns out we save something like $30k per year (30 people in the company) by using it, we measured it afterwards so that’s how we determined the figures.

    I actually wrote the article on my blog on how to calculate the ROI for an Enterprise 2.0 application: http://designcloud.com.au/blog/business/3-steps-to-calculate-the-exact-roi-for-adopting-an-enterprise-2-0-application/

    Have a read and let me know your thoughts šŸ™‚ I’ve spent way too long researching this topic so love to hear what people think!

    Commented on September 12, 2012 at 3:52 am

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California. www.socialcast.com