#E2sday: Disconnect – The Cost of Fragmented Communication in the Enterprise

|   Apr 19, 2011

Via smartphones or the latest communication tools, more key business data is accessible to knowledge workers than ever before. The vast amount of data being consumed through a multitude of tools is fragmenting enterprise communication and costing companies both time and money. So how is this communication disconnect being felt amongst knowledge workers and what can be done to fuse communication together? Today’s #E2sday examines the cost of fragmented communication in the enterprise.


#E2sday: Disconnect – The Cost of Fragmented Communication in the Enterprise


  • Dig the infographic! The data seems to be based on a small sample size, but rings true to my own experience for the most part.

    We encounter this strange contradiction in the business technology field today: Movement towards more diverse “Enterprise 2.0” tools, which are billed as the answer to so many communication and innovation problems, while at the same time these tools cause growing distraction.

    The evidence grows that multitasking actually can reduce efficiency, yet we’re trying to deal with more and more channels. “Solutions” seem to be leading simply to overload.

    In my various jobs I use these tools: WebEx, Twitter, Yammer, SocialCast, Jive, ThoughtFarmer, LinkedIn, email, and Skype, as well as blog-based discussions. I access all of this on my Desktop and on much of it on my mobile phone.

    So what do we do about this? What direction do we go to try to regain the efficiency that attention fragmentation is destroying?

    Is it just a matter of people making better choices about focusing? Setting aside time when we just don’t respond to the distracting array of communications channels?

    Commented on April 19, 2011 at 7:34 pm
  • This is a fantastic info graphic – as I monitor my tweetdeck, my desk phone, my IM, my cel phone/txts, it certainly feels that the time I spend coordinating information from varying sources cuts into my overall productivity – but my industry (advertising) and my role (client services and strategy) demand monitoring of these resources. It’s depressing to see how this activity impacts the overall business.

    Though I do also wonder if there’s a way to chart the cost/competitive advantages of being more informed at a more rapid pace, and whether real thought leadership emerges from our access to instant information and human resources?

    Commented on April 20, 2011 at 11:12 am
  • This is so true in many levels. The top 3 gaps in communication is something that I experience in every project that I do and there’s no way to monitor what’s happening in all directions unless you use some kind of status monitoring or collaboration software.

    Commented on April 20, 2011 at 8:36 pm

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California. www.socialcast.com