Creating a call to action with the Socialcast Broadcast Message feature

Microblogging is a great way to facilitate conversation, collaboration, and idea-sharing in the Enterprise. Companies living on the edge of technology have used Socialcast to flatten the organizational hierarchy and break down communication silos that squash both lateral and vertical information flow.  Everyone’s voice can be heard – which is exactly what microblogging was designed to do.

But at some point, in the enterprise, some messages need to ring a little louder to rise above the noise. That’s why Socialcast has altered the paradigm by launching the industry-first Broadcast Message tool – a feature that allows leaders to send special announcements to an entire network immediately. Until now, all microblogging tools have treated all messages in the network with equal importance. The VP of Finance’s budget update gets mixed in with the new employee’s question about overtime. This can make it challenging to find time-sensitive, critical information from corporate leadership in an efficient manner.

We realized that while Socialcast helps flatten the organizational hierarchy, the chain of command still needs to be respected. Our most successful communities thrive due to leadership participation, and our new Broadcast Message feature gives leaders the power to elevate and prioritize critical messages to their entire network instantly. Early testing in more than 30 communities has brought to light a myriad of potential uses, including:

• Emergency alerts at University campuses that require faculty awareness and frequent updates
• Monthly “Message from the CEO” previously sent via email
• High-level promotion announcements
• Congratulating a team or task force on a major accomplishment, such as exceeding fundraising goals or finishing the budget

Broadcast messages may be sent by network administrators only. Once posted, the message is highlighted in every network member’s stream prominently. This also triggers an email alert with the message URL, prompting each employee to read the message.  

Current Socialcast clients can go to “Admin” in the top navigation bar and then click “Send Broadcast Message” in the right hand navigation bar to access the feature.

Socialcast is always looking to innovate on its product and how we bring value to the Enterprise. So – how are you using the Broadcast Message feature to innovate at your company? We want to know. Email us at info@socialcast.com to tell us your story.