Best Practices with Hashtags
What are hashtags and why should we use them?
The # symbol (called a hashtag) is commonly used with important keywords or topics in a message. The main purpose of applying a hashtag to a word in Socialcast is to categorize messages…
- So long as there are no spaces between words, you can hashtag a phrase. For example, I’m guilty of typing in #iLoveVMware when I hear wonderful news within the VMware community.
- All hashtagged words stand out from other words in a message because they are a different color from the rest of the message’s words.
- Clicking on a hashtagged word shows you all other messages marked with that keyword. This works great for internal campaigns and promoting a certain brand within your community.
- Hashtagged words can be created and published anywhere in a message post – at the beginning, middle, or end.
- Hashtagged words that are increasingly used and become popular may be displayed in your Socialcast community’s Trending Topics.
The most popular hashtag in VMware’s internal community is “#worklog” – we use this hashtag for what we are currently working on. The benefits of the “#worklog” hashtag include…
- It’s a great way to inform your peers/manager of your current projects.
- This also helps avoid duplication in group efforts.
- It also saves time at team meetings – no one will ever need to ask, “What are you working on?” Rather, they will already know it and at the meeting, may follow up with you – thereby making team meetings more efficient and relevant for everyone.
Our Socialcast community leverages hashtags in other ways and these marked words are not always about business. Hashtagged words can provide a way to express personality, much like a casual soliloquy or a parenthetical afterthought, which can often be humorous.
- I’ve seen one member complain about this cell phone dying during a conference call and ended his status update with #FirstWorldProblems.
- Another user in our community noticed a heated technical debate between his colleagues and gently reminded everyone with a hashtag that we’re on the #SameTeam.
Overall, hashtags provide a way for you to differentiate posts while making it easier for other users to find them.