Mark Horton
Mark Horton
Marketing Programs Manager
Mark is the Marketing Programs Manager at Socialcast with emphasis in product and digital marketing development. He holds his undergraduate degree in Marketing and Public Relations from Pepperdine University. For the last few years Mark has been working on and refining creative digital marketing models that focus on product or brand awareness and growth. Mark's other professional interests include social media, collaboration, web standards and communication in both B2B and B2C markets. When not working, Mark can be found surfing, fishing, woodworking and spending time with his family.

#E2sday: The Power of Recognition in the Enterprise

|   Dec 13, 2011
According to a Westminster College study, 65 percent of surveyed managers believe that money is the primary driver of employee performance. However, the same data shows that employees actually feel differently. This discrepancy had lead to a disproportionate amount of attention paid to financial incentives and not enough spent on simple employee recognition and support. In general, managers can easily over look these non-financial incentives that can be powerful tools for improving employee engagement and performance. Before spending more on salaries, it makes sense to understand the value of a simple pat on the back in the enterprise.… Read more »

#E2sday: The Many Faces of Innovation

|   Nov 29, 2011
As companies continue to expand globally, executives understand that their companies can’t be successful if they ignore diversity and inclusion strategies. Ultimately, including a heterogeneous but cohesive blend of different genders, ages, and ethnic groups provides multiple perspectives, allowing for better problem solving and more creativity. As more social business tools enter the workplace, it is becoming easier to bring diverse groups of people together to collaborate more effectively on projects and innovate even faster. Subscribe Now … Read more »

Introducing Thanks: Energizing Employees with Real-time Recognition

|   Nov 18, 2011
With today’s workplace focused on productivity, it is crucial for employees to be recognized for their efforts. According to a McKinsey survey1, employee motivation is decreasing throughout the world and morale has fallen at almost half of all companies. Motivation does not merely result from extrinsic values such as benefits, perks, or even pay, rather employees are motivated by intrinsic rewards that include fulfilling work and frequent recognition of accomplishments. Workplace recognition is about making employees feel appreciated by their co-workers and superiors for their contributions and achievements. When applied effectively, showing recognition will create desirable employee motivation and increase productivity by giving employees meaning to their work and enhancing their job satisfaction.… Read more »

#E2sday: The Humanization of Tech

|   Nov 8, 2011
Historically, most technology was created to serve one purpose: increase productivity. No matter how unwieldy or intricate new tools were, users had to invest a lot of time to learn how to use them to succeed. Today, the most commercially successful products on the market are those that are designed around how people naturally do things. Whether through tried-and-true algorithms or empathic design, the user experience is more important than ever.… Read more »

Updated Socialcast Android App Now Available

|   Nov 2, 2011
Socialcast has released an updated Android app that features a newly designed user experience, OAuth 2.0 authentication, increased performance, ability to search and faster notifications. Android has become a leader in the smartphone industry. According to a recent Pew Internet study, Google’s Android holds 15 percent of the total market share for smartphone operating systems, more then Apple’s iOS and RIM’s OS. We want to make sure we are providing the best mobile Android experience for our customers.… Read more »

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California.