Joan Bodensteiner
Joan Bodensteiner
Senior Director of Marketing
Joan drives product marketing strategy for Socialcast, VMware’s enterprise social networking platform. Prior to joining Socialcast, Joan served as the Director of Product Marketing for Design and Digital Imaging at Adobe Systems, Inc., and held numerous positions in advertising and marketing in interactive agencies working with a range of brands including Amazon, Apple, Intel, American Express, Frito Lay, Pizza Hut and others. Joan holds an MBA from the Graziadio School of Business and Management, Pepperdine University, and a Bachelor of Business Administration from the Tippie School of Business, University of Iowa.

Feature Updates: February 2014

|   Feb 27, 2014
This month, we are adding features to Socialcast to improve accessibility and the overall user experience. Take a look at a few of the new features available in February*: 1. Keyboard Shortcuts As part of our on-going efforts to make Socialcast more accessible and easier to navigate, this month we are introducing keyboard shortcuts. Users can quickly post an update, ask a question, or send a Thanks all with a quick stroke of the keyboard.… Read more »

Feature Updates: January 2014

|   Jan 28, 2014
We continually add new capabilities to make Socialcast more secure, easier to use, and to help you get work done. Take a look at a few of the new features available in January*: 1. Socialcast Reach Dynamic Group Extensions – ACT BY February 3, 2014 First, we’ve tightened security in the way Reach interacts with other business systems. For customers using Dynamic Reach extensions that reference groups, you MUST update the Reach code snippets by February 3, 2014.… Read more »

Mobile Updates: January 2014

|   Jan 24, 2014
Socialcast mobile apps keep you connected and up to date with what is happening in your Socialcast community. Our goal is to give users the simplest, most intuitive experience possible on their device of choice. We have a few new features for iOS and Windows mobile devices. Socialcast iOS 3.3 App available January 27th The Socialcast iOS mobile app 3.… Read more »

Announcing Socialcast Challenges for Social Ideation

|   Oct 15, 2013
Today we are pleased to announce Socialcast Challenges, a new social ideation feature that provides companies with the ability to crowdsource ideas to drive continuous innovation. Continuous innovation is what separates great companies from the average ones. Companies that manage innovation well tend to spot trends faster, deliver what customers want, and find smarter ways to do business. A steady stream of new ideas that are brought to life by dedicated, engaged champions fuels innovation.  More often than not, breakthrough ideas come from within your own organization.… Read more »

People vs. Process: 5 Ways Social Networks Improve Engagement

|   Sep 25, 2013
Gallup has been conducting an ongoing study of employee engagement in the American workplace. The latest report, looking at data from 2010 to 2012, shows the number of “not engaged” or “actively disengaged” employees hovers around 70% -- a statistic that hasn’t really changed in the past twelve years! In previous blogs, we’ve talked about employee engagement – its impact on companies and what can be done about it. But the real question is why, despite an improving economy, workplace perks like flex time and telecommuting, and major investments in mobile and productivity tools, do American workers continue to feel so disenchanted at work? Part of the answer could be the dramatic increase in “work about work.… Read more »

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California.