Joan Bodensteiner
Joan Bodensteiner
Senior Director of Marketing
Joan drives product marketing strategy for Socialcast, VMware’s enterprise social networking platform. Prior to joining Socialcast, Joan served as the Director of Product Marketing for Design and Digital Imaging at Adobe Systems, Inc., and held numerous positions in advertising and marketing in interactive agencies working with a range of brands including Amazon, Apple, Intel, American Express, Frito Lay, Pizza Hut and others. Joan holds an MBA from the Graziadio School of Business and Management, Pepperdine University, and a Bachelor of Business Administration from the Tippie School of Business, University of Iowa.
Humana_I-Buzz_video_grap

How to Raise Enterprise Social Adoption Rates

|   Jun 11, 2013
A recent report from Deloitte reflects the good news/bad news when it comes to large companies embracing an Enterprise Social Network (ESN). The good news: according to Deloitte, by the end of 2013 more than 90% of the Fortune 500 will have implemented an ESN. The bad news: in a typical month only 40% of the employees who join the community will make a post.… Read more »

Enterprise_Value_Infographic

Getting Value From Social in the Workplace

|   May 9, 2013
The momentum for enterprise social networking continues to build. Analysts like Gartner and Forrester who cover the space along with a number of high-profile thought leaders such as McKinsey Global Institute[1] have validated that  companies are increasing their investment in social tools and technologies in the workplace. I am continually impressed by the various ways our customers are using Socialcast – many times it is in ways that we had not initially envisioned. There is still quite a bit of skepticism regarding the actual business value of enterprise social networks. This stems primarily from ROI-driven approaches to software investment, which is fairly easy to calculate when evaluating software that automates business processes.… Read more »

multiple_devices

The Next Frontier for Productivity in the Enterprise

|   Apr 18, 2013
Today we are announcing a brand new Socialcast experience for our customers. With this latest release, we have made it even easier to synchronize work-related messages, connect with colleagues, and collaborate as teams. If you have been using Socialcast for a while, the first thing you will notice is the new look-and-feel. It's cleaner. More streamlined.… Read more »

334x_6d6d62630dc83b25ff48af73b30a3daf7d65a4ee

5 Key Strategies to Make an Enterprise Social Network a Global Success

|   Jan 16, 2013
There are many benefits in using enterprise social; some of which were mentioned in a recent post by Fast Company that highlighted one of our long-standing customers, Philips. Philips, a world leader in healthcare, lifestyle and lighting has over two years experience learning what it takes to build a successful enterprise social network to unite their global workforce in a single place where employees can have conversations, work on projects, and recognize individual contributions. In general, a company cannot successfully launch an Enterprise Social Network on a global scale without carefully considering the best way to roll it out to employees. Here are five things you can do today to ensure you get the most out of your enterprise social network:… Read more »

CIO

CIOs, it’s time to talk social.

|   Jan 7, 2013
Enterprise social networks are frequently surfacing in discussions outside of Human Resources and Internal Communication departments, particularly in the IT space. As CIOs continue to look for ways to optimize the business, they are examining the potential of social within their organizations. One benefit of social is the ability to offer employees an easy and fluid way to access the information and colleagues they need to work smarter and faster. By integrating social capabilities into business applications and the natural flow of work, CIOs see a significant opportunity to leverage social to drive bottom line results. In a recent Forrester Research report, Social Business:… Read more »

Sign up to receive email communications regarding events, webinars, and product news.

What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California. www.socialcast.com