Jeff Ross
Jeff Ross
Community Strategist/Manager, Humana
Jeff Ross has served as the community manager for Humana’s Socialcast network (Buzz) since its launch in May 2010. He is also a community strategist for Humana’s Enterprise Social Media team consulting with lines of business regarding the creation and community management of external online communities for customers and others. He founded the weekly Twitter chat #ESNchat in 2013 as a way for professionals focused on enterprise social networks to advance the field through shared knowledge. He is a regular speaker at conferences and webinars, and has gladly consented to many requests for interviews, articles, case studies and consultations regarding enterprise social networking. You can follow Jeff on Twitter @JeffKRoss, on his blog at, and on LinkedIn at

#TipTuesday – Encourage Business & Non-Business Content

|   Oct 20, 2015
This is part 7 of a 12-part series on building a successful enterprise social network (ESN). These 12 tips are ones I promote as vital to the success of the ESN I’ve managed for Humana the past 5+ years, and I believe they have applicability to other organizations as well, large and small. Here’s tip #7: Encourage business and non-business content. If an ESN is about accomplishing business objectives via connecting people, being open and human and transparent, and building relationships with others around areas of mutual interest, then it is important that we not only allow but encourage ESN users to have conversation and fun in such an online community just as we hope it happens in the face-to-face experiences of employees who work together.… Read more »

#TipTuesday – Avoid “Big Launch Syndrome”

|   Oct 13, 2015
For this sixth tip in my series on building a successful enterprise social network (ESN), I am deeply indebted to online community management consultant Rich Millington, his excellent resources at and his book Buzzing Communities. Here’s the tip: Avoid Big Launch Syndrome. What is Big Launch Syndrome?… Read more »

#TipTuesday – Pick a Good Platform, But Don’t Focus on the Technology

|   Oct 6, 2015
This is my 5th post in a series of tips on how to build a successful enterprise social network (ESN). In this post, I’ll address two important matters regarding the ESN platform decision. First, the tip: Pick a good platform, but don’t focus on the technology. In this tip, I have two concerns:… Read more »

#TipTuesday – Have Rules, But Don’t Overdo It

|   Sep 29, 2015
In this fourth post in a series of tips for building a successful enterprise social network (ESN), I want to discuss the rules and guidelines related to an ESN. First the tip, then the explanation: Have rules, but don’t overdo it. Since an ESN is a means of communication within a business, it’s reasonable for there to be some rules of the road. Companies frequently have policies in place about what is and is not allowed in various forms of communication, so it’s understandable to have such expectations around an ESN.… Read more »

#TipTuesday – Get Executive Buy-In and Participation

|   Sep 22, 2015
In this third post in my series of advice on how to build a successful enterprise social network (ESN), I discuss the following important tip: Get executive buy-in and participation. I'll illustrate this tip by sharing my company's story. Our experience in this regard is a tale of two leaders – very different in their connection to our ESN (called Buzz) and the resultant impact on the reputation and spread of ESN use in the enterprise. For the first two years of our ESN, we had zero participation from our then-CEO.… Read more »

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California.