Jeff Ross
Jeff Ross
Community Strategist/Manager, Humana
Jeff Ross has served as the community manager for Humana’s Socialcast network (Buzz) since its launch in May 2010. He is also a community strategist for Humana’s Enterprise Social Media team consulting with lines of business regarding the creation and community management of external online communities for customers and others. He founded the weekly Twitter chat #ESNchat in 2013 as a way for professionals focused on enterprise social networks to advance the field through shared knowledge. He is a regular speaker at conferences and webinars, and has gladly consented to many requests for interviews, articles, case studies and consultations regarding enterprise social networking. You can follow Jeff on Twitter @JeffKRoss, on his blog at, and on LinkedIn at

#TipTuesday – Never Be Satisfied – Keep Growing

|   Nov 24, 2015
In this final post in my series on building a successful enterprise social network (ESN), I draw on my learning background and goal orientation. So here is tip #12: Never be satisfied – keep growing. This is true in a variety of areas for someone who has responsibility for a company’s ESN. First, let’s consider the area of technology.… Read more »

#TipTuesday – Set Goals and Track Progress

|   Nov 17, 2015
I suspect this 11th tip in my 12-part series on building a successful enterprise social network (ESN) is talked about more often than it is actually done – at least in a meaningful way. Tip #11 is: Set goals and track progress. That sounds simple enough, but determining which goals to set may not be as easy as it sounds. Tracking the accomplishment of the goals may not be easy, either, depending on what the goals are and how well they were written in the first place.… Read more »

#TipTuesday – Train, Train, Train

|   Nov 10, 2015
After sharing nine previous tips on building a successful enterprise social network (ESN), we come to a subject that has been near and dear to my heart for decades – training and learning. I was a professional educator/trainer for over 30 years before switching gears in 2009 to a different path. I am, therefore, very confident and experienced in the subject matter of this post. For the first nine ESN tips, see my previous blog posts. For now, let’s concentrate on tip #10:… Read more »

#TipTuesday – Make It Easy to Access

|   Nov 3, 2015
It’s time for tip #9 in my 12-part series on my best advice for building a successful enterprise social network (ESN). This one is related to tip #8 which is “Integrate your ESN where people do their work.” However, that tip focused on the applications and workflow to which people are accustomed. This tip is more about a combo of the behind-the-scenes ease of access as well as the mobility of it. Here is tip #9:… Read more »

#TipTuesday – Integrate Your ESN Where People Do Their Work

|   Oct 27, 2015
This is part 8 of a 12-part series on tips for building a successful enterprise social network (ESN) for your business. Tip #8 is an extremely important one if your ESN is to really make a difference in how your company gets work done. Here’s the tip: Integrate your ESN where people do their work. There are two aspects of this integration to consider:… Read more »

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California.