Activity Stream Pioneer Monica Keller Joins Socialcast

|   Aug 15, 2010

Today, Socialcast has announced two major additions to its technology and thought leadership with the immediate hire of Monica Keller, Activity Stream pioneer and Open Standards advocate who previously led and advised development teams at both MySpace and Facebook. Monica will assume the role of Director of Engineering. Socialcast also announced that Monica will be ushering in immediate support for the Open Graph Protocol, making Socialcast the first enterprise software provider to do so. The addition of Monica and her evangelism of the Open Graph Protocol will help Socialcast continue to serve as a thought leader for collaborative software in the enterprise.

We’re excited to have Monica lead our development efforts as she brings web-scale experience to our successful platform. Her evangelism of activity streams on the consumer web will significantly enhance our capabilities with an enterprise focus.

Additionally, Monica’s intricate understanding of the Open Graph Protocol, originally developed at Facebook, will further our leadership in mapping and exposing the Corporate Social Graph. The Open Graph Protocol is a set of standards first developed at Facebook that enables any web page to become a rich object in a social graph. With most conversations in the enterprise occurring around Corporate Social Objects such as documents, customer profiles, and projects, the Open Graph Protocol will allow Socialcast to surface additional context about these critical business nodes in real-time. Now, Socialcast will be able to connect employees not only to their areas of interest, but also to relevant information that will help them work smarter and more productively. Our support of the Open Graph Protocol will transform enterprise collaboration from a web of documents into a meaningful web of people and intelligence.

Monica’s experience at MySpace and Facebook brings a more intricate understanding of the consumer web to Socialcast, allowing users to better understand and use our enterprise-level social software. As the consumer web is being modeled based upon people and their interests, Socialcast is developed with the idea that the corporate environment can benefit by the same contextual associations. Monica’s experience and ideas will blend the consumer web and best practices in the enterprise, serving as the base for many of our new and innovative features to be announced at the end of Q3 2010.

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California. www.socialcast.com