Socialcast

Today we released our native Socialcast iPhone App that is available for immediate download from the iTunes App store. This has been a highly requested feature, and we recognize the need for employees to be connected to colleagues when on the road. This new application (that is, of course, free) enables mobile access to your Socialcast community with a robust set of features that makes using the app easy and effective.

We’ve made sure that all conversations are threaded in this app, giving you the clear context around messages you find and share from your phone.

With this app, Socialcast is keeping its focus on activity streams – making filtering information and people easy on your iPhone. In the app, you can switch between activity streams, allowing visibility to your home stream, group activity, and custom streams.

Other functionality allows you to:

• Share messages, comments and likes
• Search the entire network for information
• View anyone’s profile and contact information
• Browse employee photo galleries
• Follow and unfollow users

The app can be used by on-demand and behind the firewall users for instant access to their communities.

Download it today and let us know what you think.

More than two and a half years after we launched our first social employee community, the Socialcast innovation continues with a complete overhaul of our Enterprise microblogging software.

Today, we’ve launched a brand new interface designed to make using Socialcast easier and more intuitive. Focusing on activity streams – or custom pages of information that you follow based on people, topics, and groups – Socialcast has made finding and navigating through all of your steams simpler than ever before. The new improvements include:

Simpler “Share” form that makes it easier to send messages (the system also supports line breaks)

• All of your streams are listed on the left hand side of your screen, making browsing and searching quick and easy
• Flagged messages let you follow up on important topics
• Socialcast applications that you haven’t tried yet appear on your homepage
• Real-time trending topics and a tag cloud are available in your Home stream
• Network History helps you find recent information post-vacation or after being away from the network for some time
• Custom streams and new groups can be created directly from your Home stream
• Export RSS feeds of any stream into your RSS reader

The new interface surfaces all of the tools and options you need in one straightforward location – your Home stream. One of our clients that tested the new interface noted that, “This is a whole new way of experiencing Socialcast – I feel like I just ‘get it’ now. It’s so easy to use.”

Stay tuned for more upcoming features and improvements soon – and follow us on Twitter for the latest product updates and announcements.

After more than a year of research, Socialcast today became the first microblogging platform to offer a robust suite of analytical tools that provides insight into the social activity of communities. With the goal of measuring the value of tacit knowledge management and informal social activity, Social Business Intelligence® provides real-time feedback and actionable insights into the employees, topics and conversations that users are finding important and that spur active participation.

No other microblogging software offers the depth of data that Social Business Intelligence® provides. Our analytics are designed to measure the previously immeasurable aspects of a network, such as important discussions, informal relationships and influential individuals, through quantitative data.

Social Business Intelligence® isn’t just about tracking basic signup, usage and posting statistics. Instead, the platform will tell you – in real time – the topics, people, groups and conversations that are promoting active use of your community. At the same time, it will show you the passive usage and “listening” behavior of members, demonstrating the value that newer or less vocal employees are gleaning from the network.

At the center of Social Business Intelligence® is the conversation. The tool tracks the movement of information between people, teams, and departments. It keeps a pulse on the data that’s generated by members, exposing the most important topics as identified by a workforce. With real-time access to the front lines of the company, management can instantaneously understand what’s happening in the business.

Social Business Intelligence® also seeks to tackle the challenge of participation inequality – the principle that in a social community, approximately 90% of users do not contribute. Our analytics track data about what topics and which employees help transition inactive users into more active participants with the goal of creating more participation and active listening. With this information, companies can drive adoption by making meaningful conversations more prominent in the network, or by formally empowering socially influential employees to onboard or teach new users.

Social Business Intelligence™ is available now – details of the platform are available here.