Socialcast blogs bring you the latest trends and best practices for enterprise social networks, to help you harness them to boost productivity, employee satisfaction, and business performance across your organization. Drawing on our own and others’ experience and insights, we’ll provide you with a stream of fresh ideas, stimulating insights, and thought-provoking commentary. We invite you to participate in the dialogue.

#TipTuesday – Pick a Good Platform, But Don’t Focus on the Technology

|   Oct 6, 2015
This is my 5th post in a series of tips on how to build a successful enterprise social network (ESN). In this post, I’ll address two important matters regarding the ESN platform decision. First, the tip: Pick a good platform, but don’t focus on the technology. In this tip, I have two concerns:… Read more »


#TipTuesday – Have Rules, But Don’t Overdo It

|   Sep 29, 2015
In this fourth post in a series of tips for building a successful enterprise social network (ESN), I want to discuss the rules and guidelines related to an ESN. First the tip, then the explanation: Have rules, but don’t overdo it. Since an ESN is a means of communication within a business, it’s reasonable for there to be some rules of the road. Companies frequently have policies in place about what is and is not allowed in various forms of communication, so it’s understandable to have such expectations around an ESN.… Read more »


Feature and Mobile Updates: September 2015

|   Sep 25, 2015
This month, we have feature enhancements for Town Hall speakers and Challenge moderators, as well new releases of our iOS and Android mobile app. Check out our updates for September* below: 1. Town Hall "Answered by Me" Filter We’ve seen a large uptick in the usage of Town Halls lately, especially among top executives and managers of leading organizations. Active Town Hall sessions can be very exciting for all participants, but the high-pace can also be hard to keep up if you’re the one moderating/speaking and answering incoming questions.… Read more »


#TipTuesday – Get Executive Buy-In and Participation

|   Sep 22, 2015
In this third post in my series of advice on how to build a successful enterprise social network (ESN), I discuss the following important tip: Get executive buy-in and participation. I'll illustrate this tip by sharing my company's story. Our experience in this regard is a tale of two leaders – very different in their connection to our ESN (called Buzz) and the resultant impact on the reputation and spread of ESN use in the enterprise. For the first two years of our ESN, we had zero participation from our then-CEO.… Read more »


Fearlessly Innovating with Socialcast: Part 2

|   Sep 17, 2015
We’re excited to launch a new blog series entitled Fearlessly Innovating with Socialcast showcasing the successes of Socialcast as part of the broader VMware community. Socialcast by VMware, a leading enterprise social networking platform, is used by thousands of VMware employees each and every day. Each month, we will highlight how the Socialcast platform is transforming communication and collaboration across the company, leading to increased productivity, efficiency, and transparency. Socialcast is enabling VMware to succeed in an increasingly competitive IT landscape – and with even more robust features around the corner, this is just the beginning. ___ Town Halls:… Read more »

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What is Socialcast?

Socialcast by VMware (NYSE: VMW) is a social network for business uniting people, information, and applications with its real-time enterprise activity stream engine. Behind the firewall or in the cloud, Socialcast enables instant collaboration in a secure environment. Socialcast is headquartered in San Francisco, California.